personal finance pdf Global Ambassadors Program Reflections: Profit strengthens social enterprise

Rena Desisto, Global Arts & Heritage executive for Bank of America, discusses her work with mentee Panmela Castro, activist artist and President of Rede Nami, during the GAP Brazil trip in 2013. Rena reflects on how Panmela needed help with both marketing herself and, from a cultural standpoint, embracing the idea that it was acceptable to think in terms of making money and the business in order to effectively meet her social goals. Zoe Dean Smith, Senior Director of Global Programs at Vital Voices, explains how the experience encouraged Panmela to completely shift her business model – leading to great success.

personal finance pdf Global Ambassadors Program Reflections: Profit strengthens social enterprise
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